The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Aarhus on 7 May to access the insights before the rest of the market - the event is FREE to attend!
BE AMONG THE FIRST TO EXPLORE THE FINDINGS
Join our release event in Aarhus and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.
Most companies believe they deliver a strong omnichannel experience. The data shows otherwise.
At the event, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and announce Denmark’s best-performing omnichannel player as part of the awards ceremony.
What to Expect
- Learn from leading omnichannel brands
Hear directly from leaders at Matas, Salling Group, Pandora, Zalando and ASOS as they share how they translate omnichannel, data and AI into real business impact. - See how AI is reshaping the customer journey
For the first time, AI is assessed as a standalone discipline, evaluating how well companies translate AI into real customer value across visibility, natural language experiences, and AI-driven service and guided selling. - Assess your own performance on the spot
Get exclusive access to your omnichannel benchmark and pinpoint where you’re underperforming across the journey – and what it takes to get ahead of your competitors. - Understand what it takes to lead the next era of omnichannel commerce
Get a clear view of the trends, capability shifts and competitive moves defining omnichannel performance in 2026 – and what they mean for your business.
7 May, 2026
10.00-16.30
Turbinehallen, Kalkværksvej 12, 8000 Aarhus C
Insights from leading omnichannel brands
Together with Google, we’ll present the key insights behind the Index, alongside senior leaders from Matas, Salling Group, Pandora, Zalando and ASOS – sharing how they approach omnichannel in practice, from operating models and AI at scale to technical transformation and personalisation.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Torje Ingebretsen, Omnichannel Retail Specialist at Google and Jonas Olalla Sylvest, Senior Director, CX & Design – CRM & Loyalty, IMPACT Commerce
11:35 – Short break
Coffee, commerce & conversations.
12:00 – Pandora’s personalisation at global scale: turning data into action across all channels
Presented by Julie Hermann, Head of Digital Sales and Marketing at Pandora.
For a C20 global giant like Pandora, personalisation is a competitive weapon. Julie Hermann dives into the mechanics & challenges of how Pandora fluently activates data across its uniquely owned and operated value chain from store to online.
12:25 – Learn how Salling Group navigates the AI agenda, from strategy to the retail engine room
Presented by Philip Lund Thomsen, AI Solution Architect at Salling Group.
While many are still experimenting with AI, Salling Group is already extracting significant value from its “engine room”. In this session, Philip Lund Thomsen offers an exclusive look into the AI landscape of Denmark’s retail giant. Move beyond the hype as Philip explores specific use cases – from the technical architecture of their in-house chatbot, Sallie, to high-scale price optimization – and reveals the actual business output generated when machine learning meets operational excellence.
12:50 – Lunch
Refreshments, lunch and networking.
13:30 – Leading the digital renaissance: high-velocity strategy and personalisation across ASOS’s 400+ brand ecosystem
Presented by Shazmeen Malik, Brands Director: Global Buying, Merchandising & Flexible Fulfilment at ASOS.
Managing the largest and most complex division at ASOS, Shazmeen Malik oversees 40% of the global revenue for a digital-first giant. In this session, the former Primark and Gap executive brings 20+ years of high-level leadership to the stage to discuss the “Digital Renaissance” of the multi-brand model. Shazmeen will provide a C-suite perspective on scaling digital personalisation across a massive portfolio of 400+ brands, solving the paradox of choice through data-driven curation. From the technical architecture of flexible fulfilment to the commercial logic of creator-led innovation, discover how one of the industry’s most senior leaders is transforming a global retail ecosystem to bridge the gap between wholesale agility and marketplace scale.
13:55 – The luxury loop: how B&O uses branded shopping journeys and circularity as growth drivers
Presented by Kristina Engberg, Director Digital Experience & E-commerce at B&O.
Balancing premium brand perception with aggressive commercial KPIs requires a bespoke approach to the digital journey. Kristina Engberg reveals how Bang & Olufsen fuels growth and conversion by integrating refurbished product cycles into a high-end, branded sales experience.
14:20 – Short break
Coffee, commerce & conversations.
14:45 – How omnichannel shapes the culture of Matas: redefining customer success and driving AI marketing innovation
Presented by Peter Hestbæk, SVP Digital Sales & Marketing at Matas.
At Matas, omnichannel is not just a technical setup; it is the fundamental driver of our organisational culture. Peter Hestbæk unfolds how a unified channel strategy has shaped a redefinition of what “customer success” looks like across the business, down to specific cases on how AI both optimises and innovates Matas’ marketing execution—allowing Denmark’s leading health and beauty retailer to move from legacy silos to a high-velocity, data-driven engine.
15:10 – Omnichannel awards
Announcing the top 3 best-performing brands & retailers in Denmark.
15:25 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & goodbye
WHO SHOULD ATTEND AND WHY
- CEO / Managing DirectorSee where your business is underperforming vs. competitors – and where growth and profitability are being left on the table
- CIO / CTOIdentify gaps in your technology foundation and what it takes to enable scalable, high-performing omnichannel operations
- CDO / Head of DigitalBenchmark your digital maturity and prioritise the initiatives that will deliver measurable business impact
- CMO / Head of E-commerceUnderstand where your customer journey breaks down – and how to improve conversion, retention and cross-channel performance
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SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
